If you want to be a media company in the digital industry, you have to keep up with the times. At LIGHTSHAPE, we are therefore always on the lookout for innovative additions to our workflow in order to deliver the best possible quality as quickly as possible - and at a fair price.
"Lean Production" whose core consists of optimized production chains, continuous improvement processes and error minimization also have an impact on employee training, which must continue to develop with the same demands. Industry 4.0 focuses on process optimization through digitization, robots and automation. This is a subject area that consumes immense research funds and resources.
Interactive applications, whether AR on a smartphone or VR on a powerful computer, enable interaction and an emotional connection that cannot be achieved by simply watching movies or graphics. The user does not stand outside, but becomes a part of the experience by actively shaping it. They move and rotate products, change the paint job on their dream car, or unscrew virtual devices.
Augmented Reality (AR) applications are increasingly finding their way into our lives. Whether in the consumer segment or in business applications, with AR complex products and content can be presented and communicated in a clear and understandable way.
Visualization on the computer on the basis of 3D data, has established itself over the last 20 years. The continuous availability of 3D data in development and design promotes and simplifies CGI production (Computer Generated Imagery). Technology visualization is a separate and very broad field of CGI visualization, ranging from simple operating instructions to highly emotional technology presentation.
Many technical products usually do not show the innovation and complexity from the outside. Where a photo is taken quickly, the visualization is often more complex. So why 3D visualization when a photo can be produced quickly and inexpensively?
Rendering products is actually relatively simple, exempted on a white background. But if you want to display your product in a real environment or integrate other backgrounds, you will have to face unexpected costs, which you probably didn't expect at the beginning.
If you've stumbled across this topic, you've probably asked yourself more than once: What is rendering? Research into the verb "to render" provides little clarification. If you search for "rendering", it is no longer translated, but is also called rendering in German.