Showroom 2.0 What is a digital showroom?
A digital showroom, also known as a virtual showroom or 3D showroom, is a virtual exhibition space in which companies can present their products in a web browser or with VR glasses. As in a physical showroom, customers can take a closer look at the products, test them and get advice before they buy them. We developed this showroom in close cooperation with our customer Groz-Beckert. The basic functions and options were initiated by the customer, developed together and implemented by us in this form.
The great advantage of a virtual showroom is that it can be accessed at any time and from any location. A digital showroom is always open and accessible worldwide, but can also be open only for special events. The reach is thus increased and new customers and new markets are reached with a completely new customer experience. In addition, previously necessary travel is eliminated, which massively reduces costs and effort for you and your customers.
A digital showroom can be your gateway to the Metaverse.
Key Facts
open 24/7 (possible)
real 3D product view
cross-platform
Metaverse
Interactive
multimedia
direct exchange with customers
hybrid events
Native in the browser
unlimited design possibilities
Digital Showroom examples What does a digital showroom look like?
The digital showroom is not a copy of a real showroom. It is designed specifically for the 3D world. Elements and graphics from the real showroom can be adopted to ensure a consistent appearance.
The digital showroom is not based on 360° panoramas. A real 3D scene is developed that allows to move freely in the space and interact with the virtual product exhibits, the exhibitor and the visitors.
Our digital showroom Features & Advantages
True 3D and in-app video conferencing
The combination of real 3D and in-app video conferencing make our digital showroom unique. Our digital showroom is not based on 360 degree panoramas, but a real 3D scene is developed. The unique digital showroom experience, recreates the real encounter of customer and sales representative in virtual space. The visitor can move freely in the 3D space alone or with other people.
Through rights and roles, sales representatives can arrange individual and personal appointments with their customers. In a private virtual space, this ensures an intimate sales situation that is protected from the outside.
Interactive product viewing
Together, sales staff and customer can discuss the respective products in detail through the interactive product viewing. The 3D scene combined with video telephony is characterized by free rotation of the objects, showing of striking points and zooming in on details. Brochures can be browsed together as well as videos can be watched together. The products are fully animatable with all their functions.
Any questions left? FAQ
What are the advantages of virtual showrooms?
Virtual showrooms offer you a number of advantages:
- time-independent and therefore open 24/7
- greater reach due to independence of location
- unlimited virtual exhibition space
- interactive product presentations for your digital sales
- real 3D scene combined with video telephony
- more cost-effective than a real showroom
- Individually tailored to your needs
How big can the digital showroom be?
Basically there are no restrictions! Take advantage of the opportunity and design your showroom as you see fit to present yourself and your products in the best possible way. It doesn't always have to be large, but if you want, we can create entire product worlds for you. The basic principle is always: the showroom must fit your brand or your product.
How many people can use the digital showroom?
The digital showroom can be used by up to 300 people at a time. Depending on the technical implementation, it is also conceivable that it can be used by more visitors.
Which devices can be used with the digital showroom?
The digital showroom can be used on all devices that have a web browser. The showroom is also accessible via mobile devices.
For which products is the digital showroom suitable?
In principle, a digital showroom is suitable for any product or service, no matter how large. This means that your customers can also experience large products or products that require special explanation digitally. In addition, virtual live events, product launches or even product configurators are also suitable for the use of a digital showroom.
What can I do in the digital showroom?
In the digital showroom, you can move freely through the virtual showroom. You can interact with other visitors and sales staff via chat and video chat. Animated products enable an interactive product experience at the exhibits.
How much does a virtual showroom cost?
The cost of a virtual showroom depends on your specific requirements, such as the size, the elements to be integrated and the number and type of interaction elements. Starting with just one product in a simple environment can run into the low four figures. With several interactive products you end up between 10k € and 20k €.
More complex showrooms with up to 10 products and integrated communication solution start at about 25k €. And of course, as everywhere, there are no upper limits for individual solutions...Compared to a real showroom, you save considerable costs.
Groz-Beckert digital Showroom
Our process Five steps to your personal digital showroom
1. Initial situation
You would like to make your products virtually experienceable for your customers with a digital showroom? Contact us! In a first meeting we can discuss your individual use case as well as the further procedure.
2. Concept/ Design
Together with you and based on your needs, we create a concept for the implementation and design of your digital showroom.
3. Creation of the 3D models
Based on the jointly developed concept, we create the 3D models for your digital showroom.
4. Integration in marketing/sales activities
To ensure that the go-live of your digital showroom is a complete success and that your customers learn about your new digital offering in good time, we integrate our development steps into your marketing and sales activities.
5. Go-live
After final approval, your digital showroom will be published.