A digital showroom, also called a virtual showroom or 3D showroom, is a virtual showroom in which companies can present their products using web browsers or VR glasses. Just like in a physical showroom, customers can take a closer look at the products before buying, test them and get advice. This digital showroom can be their entry point into the Metaverse.
The great advantage of a virtual showroom is that it can be accessed at any time and from any location. A digital showroom is always open and accessible worldwide, but can also be open only for special events. The reach is thus increased and new customers and new markets are reached with a completely new customer experience. In addition, previously necessary travel is eliminated, which massively reduces costs and effort for you and your customers.
The digital showroom is not a copy of a real showroom. It is designed specifically for the 3D world. Elements and graphics from the real showroom can be adopted to ensure a consistent appearance.
The digital showroom is not based on 360° panoramas. A real 3D scene is developed that allows to move freely in the space and interact with the virtual product exhibits, the exhibitor and the visitors.