3D Visualisierung und interaktives Web Modell Recaro Sport C

The traditional company RECARO, which has existed since the early 20th century, manufactures high-quality car seats today under the RECARO Automotive brand to this day.

In collaboration with the FACT advertising agency, we had the task of implementing the new RECARO Sport C seat in three full CGI product images and creating an interactive configurator. We mounted the 3D model of the vehicle and the seats in real background images and adapted them to the image situation. We researched the backgrounds and made suggestions for the perspectives and finalized them in coordination with the client and the agency.

The configurator was created in WebGL, which makes it possible to experience the seat on the RECARO Automotive website in a high-quality and interactive way. Integrated directly into the page as an iFrame.

The car was purchased as a base model and reworked and refined by us. The seats are based on the original design data from RECARO Automotive. In this project, we developed a workflow that makes it possible to use the materials and models for photorealistic image production and the interactive configurator.

Client

RECARO Automotive

Challenge

Three full CGI product images of the new RECARO Sport C seat in a car. Additionally an interactive web configurator.

Highlights

High-quality presentation in CGI and as an interactive web model.

Technology

CGI and WebGL

Devices

Desktop and Mobile

Partner

FACT Werbeagentur