For the launch of the Porsche Cayenne Coupe in March 2019, LIGHTSHAPE developed several emotional graphics that go beyond the mere product visualization of the car. The emotional graphics were to emotionally present the Cayenne Coupe's technology, such as the ignition sequences and the chassis.
Porsche used the resulting graphics for marketing and the product catalog. This project benefited from our many years of experience in visualizing technical products and processes.
When creating the graphics, special attention was paid to technically correct and emotional visualization. The special staging was achieved, among other things, with elaborate lighting, exciting perspectives and effects such as motion blur, fire and lens flares.
Bringing the viewer close to the action with close-ups and then seeing the technology in action is what makes the graphics so appealing. The dynamics of the engine, the chassis and the overall technology of the car, which is in the spotlight, are thus perfectly set in scene.