The Taycan is a technological milestone for Porsche. We have created countless technical graphics for Porsche, but a fully electric vehicle with its complex assemblies was also an exciting challenge for us.
Of course a lot of conventional vehicle construction, which we visualized in a high-quality way. But also typical Porsche solutions that go beyond normal e-vehicles. 800V voltage with complex thermal management, which makes it possible to permanently call up the enormous power of the electric drive train. The Taycan is unique due to the excellent characteristics of the body, aerodynamics and chassis typical of Porsche.
Around the many technical graphics, of which we only show a part here, we also created exciting 3D animations and AR applications. They were used for the official launch of the Taycan and at the IAA 2019 in the opening press conference.
Besides interactive applications, 3D visualization is still the medium of choice when it comes to high-quality product visualization. The technology allows the highest level of detail and emotional brand worlds to be combined. A well done key visual not only shows your product, but also reflects your company philosophy. A unique business card that summarizes the love in your product development in one picture.