Augmented Reality XR Future Pitch

We were able to win the pitch of Mercedes-Benz AG with our concept and our augmented reality prototype.

"XR Future enables a look at the future of livable cities and opens up new perspectives. The diversity and interaction of future mobility can be experienced, as well as the certainty that the future, despite all optimizations, technologies and rationality, is a human and livable place."
 

The pitch had two stages. In the first round there were 5 participants, in the second only two. The task was to develop an AR application that overlays a real white model of an urban neighborhood with AR and makes the future interaction of mobility tangible.

The most important criteria for the pitch decision were:

• Maximum possible look & feel on current iPad. 
• Stable tracking
• Play out AR strengths - vivid story, creative ideas
• Transferable to different predefined verticals (different white models).
   

We completely animated the vertical "neighborhood" with life and different urban situations. Pedestrians walking through streets, vehicles, a rooftop cafe, joggers, drones, wheelchair users, etc. Then we conceived the storyline of the future crosswalk. The scene was highlighted by a Magic Blob. Objects that come into the blob or were in it get a higher level of detail, two-dimensional vehicles become three-dimensional. With this emphasis, the focus is on the situation, the look and feel is improved, and the content can be experienced more intensely. This combination of high-end visual quality, creative ideas and technically clean execution secured us first place in this pitch.