Concept / Modelling / Texturing / Art Direction / Animation / Support
Extensive animated films for the Groz-Beckert booth at ITMA 2019 in Barcelona
LIGHTSHAPE has developed three animations for the four-year leading textile and garment technology (ITMA), which show information about the new Groz-Beckert products and their areas of application. At ITMA 2019, Groz-Beckert presented its products at large stand panels in which the animations were played. A total of three films were shown on the products of the Flat Knit and Legwear divisions, as well as on Weftknit.
The animations show the advantages of the new technologies in terms of efficiency and performance. In comparison to previous products, the improvements become clear.
Also at ITMA 2019
Groz-Beckert ITMA 2019
In addition to the three animated films, at ITMA 2019 Groz-Beckert presented its products on large acrylic machines brought to life by Augmented Reality. When viewing the machine with the iPad, the functionality is visualized by means of animation.