Development of a 3D World
The digital exhibition stand is not a copy of the real exhibition stand. It was designed specifically for the 3D world. Elements and graphics from the real booth were taken over to ensure a consistent appearance. The digital showroom is not based on 360 degree panoramas. A real 3D scene was developed, allowing to move freely in the space and interact with fully animated product exhibits. The booth conveys a real sense of space and trade show feeling.
Advantage: Virtual Customer Journey
The complete physical customer journey of the visitors was transferred to the 3D world. Visitors to the digital showroom can walk around the booth, visit stands and look at products, as well as meet and exchange ideas with other visitors at the bar, just like at the real trade show. And all this from any location in the world. Without the time and money spent on travel and without health risks.
Advantage: BETTER ADVICE
A personal consultation with a sales representative is possible at any time. You can invite customers to a private conversation and thus form a closed group and guide them around the stand. This creates a "private atmosphere" even in the digital world, which cannot be disturbed or overheard by other visitors. The employee has extended interaction possibilities with the products. He can show more details in the customer conversation and dive deeper into the products than a visitor.
Advantage: Location-Indepent ans sustainable
The digital showroom can be visited from any location in the world. An invitation link is used to access the digital showroom via the browser, entirely without prior installation. There is no need for lengthy travel. The CO2 balance is improved and the ecological footprint is reduced. Your own costs and efforts and those of your customers are massively reduced. Nevertheless, you are in close contact with your customers and can present your products in any level of detail without the physical boundaries.
You reach your customers better!