Vaude is Germany's most sustainable brand. Whether it's threads developed from coffee grounds or jacket layers from PET recycling, Vaude is very active in the field of sustainability.
The aim was to extend (= augment) the exhibition stand with content in order to make the sustainability topics even more visible. For this purpose, there were six areas that were classically equipped with print and Vaude products.
We have developed a Hololens-Mixed Reality application that has brought these areas to life. The visitors had the opportunity to try out a Hololens to explore the booth. For example, one of the sustainability themes was wool from Germany, so the visitor saw sheep through the Hololens grazing in an area. Another topic was the recycling of PET bottles, from which a layer is produced for outdoor jackets. Viewers experienced this in the form of a recycling unit into which the PET bottles fell. The other topics were threads made of coffee grounds, German leather, eco-based paints and the lotus effect coating.
Due to the size of the booth, the development of the application for the Hololens was very difficult. Even Microsoft doubted that this was feasible. However, these problems could be solved by intensive testing and new experiments to ensure a smooth process. Only the power supply of the Hololens was still a problem, because the battery discharged faster than it could be charged due to the intense tracking. This hurdle was overcome by a few PowerBanks, which were simply exchanged and given to the visitors in regular operation while they were wearing the glasses.
The project was groundbreaking at the time, because nobody has ever been involved with AR/MR in the outdoor sector. Vaude was able to prove this technology for itself.