Content can only be communicated well if it is based on good ideas, cleanly planned and visually appealing. Based on the delivered content and the rough concept, we came up with a unique application that fills and populates the digital layer of the adventure trail stations with new media. Through our own CMS we have all the possibilities to include new digital content, be it text, image, video, augmented reality, 360° images or even virtual reality.
Composition of a personal path
Functions such as the prior collection of information and tips to create a personal path, as well as an e-paper with self-selected highlights to share with friends and acquaintances helps to promote the region. Push messages can be distributed through Spatial Anchors, i.e. the app "knows" where the participant is located and can make recommendations to adjacent stations.
Through selfie stations, digital postcard selfies can be shared directly via the app on social media to promote the region. In addition, the mirror stealing and framing stations were suggested for this purpose. The shared postcard selfies could become part of a quiz.
A quiz as a highlight
The highlight of the app is the quiz as a kind of puzzle, in which visitors are given one building block per station that, when combined with other building blocks, produces a solution that surprises. If participants are interested in the "Big Quiz," they have to share certain content virally. As a quiz reward, participants could randomly receive cardboards so they can experience their stations again as a 360° view in the form of virtual reality. This would have the positive side effect that this VR content could be viewed together with relatives to whet their appetite for the region and allow people with limited mobility to also share in the experience.