Kitchen appliances determine our everyday lives. But they only really catch our eye if they offer innovative unique selling points. Our customer SAMSUNG has mastered this discipline. Nevertheless, new appliances first have to be marketed professionally, in this case in a very modern way by salespeople who have completed virtual training from the PACT Communication Group.
For this reason, PACT Communication Group approached LIGHTSHAPE with a set of new kitchen appliances. A short time later, a refrigerator, an oven and two dishwashers were real in our offices and we did everything we could to faithfully recreate them for the digital space. For most such tasks, we receive construction data, which we then carefully optimize on the computer, provide with physical materials and illuminate.
Working with real templates is challenging and not offered by many agencies. In order to perfect the 3D representation, we dealt intensively with the technical functions of the devices, measured them exactly, built them piece by piece with precise craftsmanship in our software and staged them in a kitchen we created.
The training was then realized in the form of a virtual 360° tour through several panoramic renderings. Since such images are pre-calculated, we were able to work in a very fine and detailed way on the kitchen appliances without having to pay attention to the number of polygons. It also allowed us to merge 2D and 3D elements and visualize functions of the 3D products through vivid 2D graphics.