WebGL Porsche 991 Web Special

Based on the concept and in cooperation with the United Digital Group (UDG), the 3D WebGL basis for the introduction of the new Porsche 911 was created.

In addition to the “Red Dot Award”, the application also received the “Best of the Best Award Digital” at the Automotive Brand Contest.

The client attached importance to the fact that the project should be implemented in the still young web standard WebGL so that the 3D application can run directly in the browser. Plugins in the browser or an app to be installed on mobile devices were avoided. With the application, a technological benchmark should be created, in which the limits of what is technically feasible were explored.

Functions were used that had not yet been seen in professional applications. In addition to the configuration of the vehicle, the user could playfully experience the vehicle technology and new features of the 911.

Three vehicle types (Coupe, Cabrio, Targa) with interior and exterior were available for configuration. In addition, various paints and wheels could be selected. The cornering lights and the chassis could be experienced in an interactive drive, which the user controls himself. In addition, there was the possibility to accelerate the animated engine and see the change in power and torque in action.