Potentials of AR and VR

The hype is over, let's get serious now!

Is the technology really ready now? Yes it is!

Many experts say that the technology is mature. We wouldn't call it mature, but it is "good enough" and that's exactly what it has reached a level that you can work with. We advise anyone who is serious about digitisation to familiarise themselves with the technologies so that they can use them in a targeted and meaningful way.

We are not clairvoyants, but AR and VR will spread massively in the private and working environment. The already existing application scenarios are so convincing and bring decisive advantages that they are more than obvious even without Corona. The potential to save time, money and resources is immense.

"From the healthcare sector to production, trade and the consumer goods industry, all sectors will benefit from virtual and augmented reality. After all, VR and AR technologies are not only well suited to making processes and procedures more efficient, but also the way people work together."

Werner Ballhaus, Head of Technology, Media and Telecommunications at PwC Germany

"Good enough" does not mean perfect, but good with limitations. To be able to correctly assess the usability of the technology for your own company or work area, you should be aware of these limitations. Only then can you make the right decisions.

So let's take a look at the Pain Points that the technology still has to struggle with.

For example, the resolution of the displays in the glasses, which was much discussed at the beginning. It has increased rapidly in recent years and has reached a pixel density in professional headsets that delivers a completely clear, pixel grid-free image. But these are still very expensive special glasses.

What all glasses still lack is the complete Field of View, i.e. the field of vision that a normal person has (approx. 180°) and that is part of natural perception. With most VR glasses the approx. 100-120° are good enough. With the very limited AR glasses (Hololens...) in our opinion not. Nevertheless they are used. And this is a good example for the fact that there is no general "good enough"...

On the other hand, the glasses with such high-resolution displays require computers with very high processing power. So not consumer products that everybody has at home. So what is the problem if I have VR glasses with 4K resolution? There are also televisions with 4k resolution that work without problems. The difference lies in the frame rate. The material that is played on a 4K TV usually only runs at 25-30 frames per second. In VR glasses, it is best to play it at 90 frames per second (60 fps is acceptable). And this for each eye separately to get the 3D effect. Only then you will get a smooth presentation. On the other hand, with VR glasses the content is not pre-produced and, like in a computer game, is calculated 90 times per second by a computer and individually created.

Let's come to the question, where do the 3D models come from that I look at in the virtual world or in reality? If you work with 3D CAD in your design department, which is a matter of course nowadays, then you have a good chance. You have the database.


Now the only question is, how do I make the data usable? Can I do it myself, can someone do it for me? Which tools do I need?

The technology is new. In most companies the processes do not exist. There are also no universally valid standards. Neither for the models nor how I interact with them in the virtual world. Anyone can now zoom a picture with two fingers on their mobile phone. But how does that work in VR or AR? (With AR on a smartphone or tablet, it can go like this...)

To sum up:

  • Lack of standards
  • Missing processes
  • Much ignorance
  • and connected to it: fears and prejudices about using the new technologies.

There is only one thing that helps. Inform yourself, ask someone who is familiar with the Pain Points and together with you find a solution to your problem and a way into digitalisation.

Our BLOG offers first insights into various interactive and classic media production topics and helps you to understand the technology. If you need further information or are looking for a competent partner to develop the necessary processes with you or implement interactive projects for you, please contact us. We would be happy to hear about your projects, ideas and questions.

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