3D picture +
Animation 3D Visualisation - Beyond Dimensions

3D Visualsation Your agency

3D Visualization, Product Visualization and 3D Rendering. Many terms one meaning!
Computer generated images and animations, Computer Generated Imagery - CGI.

LIGHTSHAPE is your perfect partner when it comes to the creation, production and presentation of digital images and movies, 360-degree 3D animations, 3D models as well as virtual environments.

As one of the pioneers in the field of virtual reality, 3D visualization and 3D rendering, we have a wealth of experience and in-depth know-how. Unlike many competitors, we also bring the technical understanding of your products - which makes it much easier for us to create sophisticated technical graphics and 3D visualizations at the highest level from your CAD data.

We understand what we visualize. No matter how complex your product or machine is.

CGI Showreel 2021

High quality

Animations

When it comes to presenting products that are complex and whose function only becomes clear in motion, you can't get around animation. But high-quality does not only refer to the visual quality. It depends on the conception and can go from simply abstract to photo-realistic. We make it possible! It is important to understand the product, to show the function and connections in a clear and understandable way. With camera perspectives, cuts and effects that are comprehensible. This does not mean a boring sequence of functions. It can be artistic, emotional and informative. We will find the right style for you!

3D Visualisierung Planetengetriebe Vorderachse Porsche Mission E

Safe costs with

Produkt-visualisation

Your CAD can be used in different real and digital media for your product communication. As an image, 3D animation, illustration or also as an interactive application, such as the configurator, with which your customers can easily change and view the respective product in color, variation, perspective and equipment according to their wishes. Which significantly supports their purchase decision. Even if their products do not yet exist in real life: Our digital product visualization illustrates all advantages, features as well as technical and functional correlations.

Realistic representation

Technology visualization

Technical visualization is a separate and broad field of 3D visualization, ranging from operating instructions to highly emotional technical presentations. Compared to the pure product representation from the outside, one wants to "see inside" with the technical visualization. In addition, the 3D models must be functional. The processed raw materials, such as threads, liquids, wheat, etc., must behave correctly. Machines aside, there are other areas that are highly complex in terms of content. For example, the representation of networked services and services.

Example: Machine tool

[Translate to Englisch:] CG Bild Kainz Werkzeugmaschine

You can rotate the right model with the mouse.

Benefits Why 3D Visualisation?

THE LIMITS OF PHOTOGRAPHY

There are some cases where photography reaches its limits. It starts with very large machines. You need a very large studio for this. Alternatively, you show the machine at the place of use. But is there the necessary space for the photographer there? Is that the context and background you envision? These framework conditions very much limit classic photography. Afterwards, the photo would have to be post-processed. Optimizing and correcting light and reflections, removing unwanted objects in the image or replacing the background. This can be very time consuming and expensive.

MACROAUFNAHMEN

What can be difficult to photograph on a large scale is sometimes impossible to photograph on a small scale. You can fly into small components with the virtual camera during 3D visualization, bring out the inner workings and even show this in motion. Camera settings that would not be feasible with a conventional camera can be perfectly staged and processes, no matter how small, can be communicated in an understandable way.

PROTOTYPE PRESENTATION

Another case where 3D visualization can save you time and money are prototypes. These are never completely finished, have the wrong configuration or have to be staged emotionally. With CG technology it is possible to photograph the location and the lighting conditions on site, in order to visualize the data set of the virtual 3D vehicle afterwards on the computer with the lighting and reflection photographed on site.

Agency for 3D Visualisation

Services at a glance

Conception and development of: Product images, animations, technical graphics, technical animations.
Industries: Automotive, transportation, medical technology, industry, mechanical engineering, trade, entertainment.
Fields of application: Marketing, sales, training,... in all media, digital and analog.

Request now without obligation

Our 3D visualization projects for your inspiration

Groz-Beckert Itma 2019

3D Animation

Steiff Soft toys

3D Animation

[Translate to Englisch:] Porsche Cayenne technische Grafiken

Porsche Cayenne Technical graphics

3D Product image

[Translate to Englisch:] Porsche E3 Aerodynamics

Porsche Cayenne Aerodynamics

3D Animation

See all projects

About Our agency for 3D visualization

Foundation & Development

We have been working on 3D visualization projects since LIGHTSHAPE was founded in 2007. However, our long-standing expertise in the field of professional visualization goes back more than 20 years, all three managing directors have worked in architecture before the agency was founded. In the beginning, the focus of LIGHTSHAPE was on the production of digital images and films. However, as early as 2010 we recognized the potential of interactive media, which is why the portfolio has been steadily developed in this direction. In addition, we offer extensive technical know-how through many years of experience in the automotive and mechanical engineering sectors. We understand what we visualize. No matter how complex your product or machine is.

Services

LIGHTSHAPE is your perfect partner for the production of realistic and visually appealing digital images and movies of your products. Furthermore, 360-degree 3D animations, 3D models as well as virtual environments are also part of our portfolio. Our many years of experience in the field of 3D visualization as well as our distinctive technical know-how distinguishes us as one of the pioneers in the field of 3D presentation and 3D rendering. No matter if technical or complex, we visualize your products - individually and true to detail!

Fields of application

LIGHTSHAPE produces digital images and films of your products for various applications. We break the boundaries of classical photography and present your products and services realistically.

Marketing
Distribution
Training
in all media, digital and analog.

The production of 3D content and media is also conceivable for many types of products across industries: Automotive, Transportation, Medical Technology, Industry, Mechanical Engineering, Retail, Entertainment and many more.

the finished image Our prozess

1. ANALYSIS OF THE INITIAL SITUATION

In the first step, we first take a closer look at your existing data.

2. Delivery of CAD data

Normally, you already have CAD data, which you then supply to us in the next step. If you do not have CAD data, we will model them for you.

3. Data conversion

The CAD data must be converted to another format so that the Digital Content Creation Software (DCC) can handle the data. DCC software are programs that can be used to create multimedia content. Once the data from the CAD program has been transferred to the 3D content software, the work of our CG artists begins.

4. Sorting the data

The so-called scene tree reflects the structure and hierarchy of the data set. When this is sorted, the objects are assigned materials. Since the objects of the CAD data are mostly assigned many different colors in order to be able to distinguish them in the design, the objects must be provided with material properties (e.g. color, reflection, transparency) in the DCC software.

5. Scene setup

Once the so-called shading is complete, the scene is set up with camera and lights. This works similar to a real photo studio. You place a camera and set up the lights so that the product looks exciting and all the shapes and contours are represented comprehensibly.

6. Rendering

The final step of the 3D artist is rendering. Rendering calculates a 2D image from the 3D scene with camera, lighting and materiality.

7. Final editing

After the image has been calculated, the 3D artist's work is usually done. The image is passed to the compositing artist, who puts the final touches on the image using a 2D program such as Photoshop.

8. Delivery to the customer

At the end, the generated image is handed over to the customer, who can use it in a variety of ways. As an image on the website, in print media or for posters at trade fairs. In addition to this workflow, further media can be developed. An animation based on this prepared data can breathe life into the product.

The Team

Our team is as diverse as our possibilities in the field of 3D visualization.
Young and innovative: together we work flexibly and solution-oriented on your projects in Stuttgart.
Through well-rehearsed workflows, we realize your project according to plan.

The right expert for every challenge in the field of 3D visualization:

Software Developer
Real-Time-Artist
3D-Artist
Creative Direction
Projectmanagement

We Would love
to hear about your project

Request now without obligation

Our CGI Tools

We burn for 3D visualization and are constantly looking for the new and innovative tools. Our CG artists work in our agency for 3D visualization in Stuttgart with the following CGI programs: