Is the digital showroom a substitute for a trade show? Maybe...
The trade show world was changing even before Corona!
The change has only been accelerated and the awareness has changed.
The solution could be, for example, a hybrid model of digital showroom and an in-house exhibition. With the digital showroom, their customers are better qualified on the customer journey. Then, when they come to their home show or their real showroom, the final step to a purchase decision is much smaller.